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Consumers are becoming more and more electronically savvy. We live in the information age and much of that information comes to us through the internet. It's not enough that you just have a website. You must have a professional-looking site if you want to be taken seriously. Since many consumers now search for information online prior to making a purchase at a brick-and-mortar store, your site may be the first chance you have at making a good impression on a potential buyer. One of the great things about the internet is that it has leveled the playing field when it comes to competing with the big companies. As mentioned, you have one shot at making a good first impression. With a well-designed site, your little operation can project the image and professionalism of a much larger company. When it comes to benefiting from a website, size does not matter. You could be a one-man show or a 10,000-employee corporate giant; if you don't have a website, you're losing business to other companies that do.
Tags: Www.mmcfmarketing.com Www.mmcfweb.com
Your business can have your name and logo put on just about anything these days. Promotional product companies are becoming increasingly creative on what can be made into a promo item. From a few pennies to hundreds of dollars each companies are spending millions on promotional products. But how effective are they in converting a prospect to a sale? Consider the following excerpt from an article on Noobpreneur; "1. Your brand name ‘sticks' to customers' mind From the survey conducted by the Promotional Products Association International (PPAI) in late 2009, 94 percent could recall a promotional product they had received in the past two years and 89 percent still remember who the advertiser is in the promotional product. 2. People do keep the promotional items they received 83 percent of the survey respondents said that they enjoy receiving promo items, 48 percent would like to receive more giveaways and 69 percent keep the promo items. This is grand news, as kept promo items mean your brand name or ad will be exposed well. What if your promotional item lands on a big company CEO's desk who talks with many people in his/her office everyday? Chances are, your brand name will get a nice attention, especially if your promotional item is out of the ordinary. 3. Promo items convert more customer than any other media Also from the same survey, 20.9 percent consumers made a purchase (converted) after receiving a giveaway." Ready to implement promo items in your marketing plan? Need help creating the perfect promo concept for your company? We'd like to help. Coffee and conversation are free. We'll brainstorm with you. http://www.mmcfmarketing.com/
Tags: Www.mmcfmarketing.com
There is one common thread, that is proven to influence the buying decisions that consumers make and that is the effective use of "power words." Based on market research, analysts have identified some "power words" that have a significant influence on consumers and make them buy. New
New is a highly competitive word. Consumers want the latest technology and advancements. They want the latest trends in fashion and décor and they want those 'new' items before their friends and neighbors beat them to the punch.
Money
Everyone loves money! It is both a necessity and a thing to be envied. Any phrase that utilizes the word money captures their attention quite quickly. Notice that 'money back guarantee' makes use of two power words.
Testimonial
This is another term that tells consumers your business is legit. People that they may even know have provided a testimonial. A testimonial lends credibility to your business.
Discount/Promotion/Sale/Coupon
Any keyword that indicates the consumer will realize a significant savings is highly effective. A good portion of buyers are price oriented.
Free
'Free' is even more effective than 'discount' or 'sale.' Everyone wants to get something for nothing. Even when they have to make a purchase to get another product or service for free, they jump at the opportunity to save a few bucks. This is a great power word to include on all flyer printing campaigns.
Important
The use of the word 'important' is simply that - important! Whether it refers to information that needs to be conveyed or an 'important' notice or announcement, consumers can spot that word a mile away.
Fast
Twenty-first century consumers are living life in the fast lane. They find what they need literally at the speed of light (fiber optics) on the information superhighway. The average consumer has neither the time nor patience to play the waiting game and they want to know that they can get your product or service fast.
Guaranteed
Consumers want to know that their money or investment is safe. We live in an age where there are scam artists on almost every corner and as a result they want to know that your product or service lives up to advertising promises. Highlight the fact that what you have to offer is backed by a guarantee, or it is guaranteed to provide many hours of pleasure.
Limited
Nothing motivates a buyer to act more effectively than the thought that they might miss out on a great deal. Limited can refer to either quantity or time. This offer is for a 'limited time' or 'quantities are extremely limited.'
Easy/Simple
Again, life is already too complicated and consumers are just too busy to spend a great deal of time in the buying process or in learning to use a product. Use quick catchy phrases such as 'Easy to Install' or 'Simple Instructions' when referring to ease of use. In terms of payment, terms like 'fast and easy application process' are highly effective. Notice that this common phrase takes advantage of two of the top ten power words.
You or Your
Not only do people like to feel important, they also want to know how this particular product or service that is being advertised on your business flyer benefits them directly. Many businesses make the mistake of advertising features. Using you or your to discuss benefits is the number one power word technique according to all marketing analysts.
Savings
Last but not least, 'savings' is a great motivator. Like its sister words promotion and discount, savings provides a benefit to the consumer that can't be ignored.
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Tags: MMCF Advertising MMCF Printing MMCF Marketing
No single marketing effort works all the time for every business, so rotate several marketing tactics and vary your approach.
Your customers tune out after awhile if you play only one note. Not only that, YOU get bored. Marketing can be fun, so take advantage of the thousands of opportunities available for communicating your value to customers. But don't be careless about your selection of a variety of marketing venues. Plan carefully. Get feedback from customers and adapt your efforts accordingly.
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Tags: Advertising Marketing Business
Flyers are created to stir responses from potential customers, generate leads, and increase sales. They need to focused, direct and to the point. They should contain ideas and concepts that call for action from the part of the reader. While appearances are important, they are not everything. Colors and artistry on the pages are useless unless paired with creative ideas and thoughts that will stir interest in the readers and generate a high response level. Simply put, the flyer must give the reader an incentive to call, visit, or purchase. The flyer's message must be focused on actions the you want your customers to perform after receiving the incentive. In other words, there should be concrete, and predictable actions, that customers will take after reading the flyers. Flyers are action initiators. This is an important fact to reflect on before starting the design process. By doing so, you are likely to see a profitable ROI (return on investment) once the flyers are fielded. Since flyers are considered direct advertising, use a concise "2 second" message to deliver to potential buyers. Don't make your potential customers work to understand your message. Sending out coupons on interesting flyers creates a nice "call to action" for customers. They will feel valued and important if your offer connects well with their needs. Knowing that they are given discounts for quality products is simply irresistible for them. In fact, any good flyer should contain something concrete that customers can interact with so they will take actions like "spreading the good word"or buying the products right away. Telling them that they can get rebates by using coupons in the flyers are good rewards that will prompt them to have a positive response. Customers need to be informed and given value, and this is exactly what coupons do. http://www.mmcfmarketing.com/
Tags: Flyers Advertising Distribution Direct Mail
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