The single most asked question by my potential customers when they call me on the phone or stop in for the first time is “What is your hourly labor rate?”
Sadly many people allow the answer to their question to be the only deciding factor in choosing where they have their vehicle repaired.
What they are not aware of is how our industry is able to manipulate the hourly labor rate we charge to repair your vehicle.
In this article I will uncover the mystery surrounding how and why we charge what we charge to repair your vehicle so you will have a better understanding of our industry.
Listed below are topics we will discuss in greater detail.
- Flat rate labor system-done
- Cost of tools and equipment, training, updating- done
- Rust corrosion age wear and tear-done
- Experience number of years in business and expertise on specific make and model or repair, possibility of going out of business or going bankrupt
- Shop overhead determines price not shop down the street
- You get what you pay for-done
- Would you choose the cheapest least experienced doctor, surgeon, teacher, builder, etc
- Warranty, reliability, peace of mind, done right the first time,
- Bait and switch coupons and mailers that do not apply to your vehicle
- Price we quote is the price you pay
- Menu pricing or group pricing
- Part quality
