Your business can have your name and logo put on just about anything these days. Promotional product companies are becoming increasingly creative on what can be made into a promo item. From a few pennies to hundreds of dollars each companies are spending millions on promotional products. But how effective are they in converting a prospect to a sale? Consider the following excerpt from an article on Noobpreneur;

"1. Your brand name ‘sticks' to customers' mind

From the survey conducted by the Promotional Products Association International (PPAI) in late 2009, 94 percent could recall a promotional product they had received in the past two years and 89 percent still remember who the advertiser is in the promotional product.

2. People do keep the promotional items they received

83 percent of the survey respondents said that they enjoy receiving promo items, 48 percent would like to receive more giveaways and 69 percent keep the promo items. This is grand news, as kept promo items mean your brand name or ad will be exposed well. What if your promotional item lands on a big company CEO's desk who talks with many people in his/her office everyday? Chances are, your brand name will get a nice attention, especially if your promotional item is out of the ordinary.

3. Promo items convert more customer than any other media

Also from the same survey, 20.9 percent consumers made a purchase (converted) after receiving a giveaway."

Ready to implement promo items in your marketing plan? Need help creating the perfect promo concept for your company? We'd like to help. Coffee and conversation are free. We'll brainstorm with you. http://www.mmcfmarketing.com/

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