No single marketing effort works all the time for every business, so rotate several marketing tactics and vary your approach.

Your customers tune out after awhile if you play only one note. Not only that, YOU get bored. Marketing can be fun, so take advantage of the thousands of opportunities available for communicating your value to customers. But don't be careless about your selection of a variety of marketing venues. Plan carefully. Get feedback from customers and adapt your efforts accordingly.

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Tags: Advertising Marketing Business